Paradox organized a full-scale event for the highly anticipated launch of Hamleys store at the Airport, collaborating with influential personalities to create an enchanting experience. The event was carefully planned to deliver a memorable and immersive atmosphere for all attendees. Leveraging the presence of renowned influencers, the launch event generated substantial buzz and excitement, elevating the brand visibility and recognition of Hamleys. Paradox successfully coordinated the synergy between Hamleys’ magic and the influential impact of the selected influencers, resulting in an extraordinary store opening experience at the Airport.